ISRP March 10 - Logical Fallacies In Advertising (and More Morality)

Today we talked about fallacies in advertising. You used fallacies to come up with ads for some pretty terrible products. Your homework is to look at 3 ads and fill in THIS SHEET.

Here is an example:

Advertisement for ______Guinness_________________

Summary of ad:

Guys in wheelchairs playing basketball. It looks hard. I felt bad for them. After the game, all but one get out of wheelchairs, then they go to a pub. We realize the others were in wheelchairs just to be good friends. The narrator says that the choices you make determine the kind of person you are.

Logical Fallacies in Ad:

Appeal to emotion - that these guys are being good friends doesn't make Guinness a desirable product.

Did the fallacies help sell the product, or did they make the ad worse?

Honestly, yes - I am a sucker for appeal to emotion. It made me associate the product with a good feeling.

(End of example)

Also, we listened to a follow-up episode of Radiolab:

Comments

Marvin Minsky, AI, Math Education

The audio is too good to make this a gif. So, to be clear, this is the blog post for THURSDAY, 1/28. If you are looking for Tuesday's post, go back a post. I wanted to mention to you all that a mathematician and artificial intelligence researched named Marvin Minsky died on Sunday. Among lots of amazing things he did in his life, he wrote about math education for the OLPC (One Laptop Per Child) project. Here is that article ; I'd like you to read it for homework. Speaking of death, check out this amazing visualization ! Finally, for classwork, I would like you to go back to Tuesday's blog post, and comment on other people's homework. Specifically do you like the charts they chose? Are they interesting? Any feedback? Homework IMPORTANT: Pick which 5 (or more) variables that you will track for the Feltron project. Think about how you will keep track of them - pen and and notebook? The Reporter App? A pedometer? Also, that Marvin Minsky article is really...

Bayesian Probability

Read this. Work Come up with > 3 conditional probability questions that are related to that reading and/or Geometric Probability Sign into Google Make a form with those questions, and any needed explanations / diagrams Post a link to the form in the comments of this blog post Other things which need to be done Make sure your Feltron data is entered Start thinking seriously about your Feltron The originals are a good place to start It will be all on the computer - you don't have to make a poster or print it or anything Examples: Esme Bibi's Things to think about HAVING ENOUGH INFORMATION AND CHARTS IS THE MOST IMPORTANT... however, looks matter too Fonts Colors Just hit space to get another pallet until you find some pairings you like

Bio Homework 3/15

Read this follow up to the movie we watched in class: http://www.pbs.org/wnet/nature/episodes/silence-of-the-bees/how-can-you-help-the-bees/36/ and write a 1 paragraph response to the movie and the reading. And remember... study study study! There's a quiz on Wednesday.

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