Today we talked about fallacies in advertising. You used fallacies to come up with ads for some pretty terrible products. Your homework is to look at 3 ads and fill in THIS SHEET.
Here is an example:
Guys in wheelchairs playing basketball. It looks hard. I felt bad for them. After the game, all but one get out of wheelchairs, then they go to a pub. We realize the others were in wheelchairs just to be good friends. The narrator says that the choices you make determine the kind of person you are.
Appeal to emotion - that these guys are being good friends doesn't make Guinness a desirable product.
Honestly, yes - I am a sucker for appeal to emotion. It made me associate the product with a good feeling.
(End of example)
Also, we listened to a follow-up episode of Radiolab:
Here is an example:
Advertisement for ______Guinness_________________
Summary of ad:
Guys in wheelchairs playing basketball. It looks hard. I felt bad for them. After the game, all but one get out of wheelchairs, then they go to a pub. We realize the others were in wheelchairs just to be good friends. The narrator says that the choices you make determine the kind of person you are.
Logical Fallacies in Ad:
Appeal to emotion - that these guys are being good friends doesn't make Guinness a desirable product.
Did the fallacies help sell the product, or did they make the ad worse?
Honestly, yes - I am a sucker for appeal to emotion. It made me associate the product with a good feeling.
(End of example)
Also, we listened to a follow-up episode of Radiolab:
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